The INTERNET is here to stay. More than 80% of Americans search for business information online using their phones. A website is not only necessary for new potential customers but also important for retaining existing customers that search for detailed information on your products and/or services.
Your company's website URL needs to be everywhere - whether it be on business cards, flyers, ads, or even on the sign out front! Since most of your future customers will come to you because of the internet, you have to ensure that they can find you.
A crucial step in the business plan process is the development of a professional website. It’s not a bad idea to start out with a website - even to act as your store- just to give you a chance to get your business started before making an investment in a physical location.
The website doesn't need to be too big or expensive, but it must be mobile, optimized and fast. It is also vital to be both user-friendly and well-designed for visitors to easily navigate and find what they’re looking for.
It is also important that every visitor to your site can quickly differentiate your USP from other businesses. Your selling point gives you a competitive advantage over other similar companies .
The BEST thing about a website is that it’s open for business 24/7- rain or shine. A website allows you to collect information from visitors to easily communicate with clients.
In conclusion, a website is necessary, WITHOUT EXCEPTION, for any business small or large. Our websites will bring more traffic and therefore customers to your business.